Proactive Health is the intersection of the proactive and holistic nature of Health & Wellness, and the credibility and efficacy of Healthcare.

Healthcare, at least in the U.S., provides credible and effective products and services, but is reactive (a.k.a., “sickcare”), and is rife with perverse incentives. Health & Wellness can be described as “the active pursuit of activities, choices and lifestyles that lead to a state of holistic health”, but includes categories unrelated to health like beauty, and often includes products and services with little or no credible evidence for their purported health benefits.